ConsultancyActive
AISynq
An AI consultancy that identifies, builds, and proves.
- Role
- Founder
Senior Software Engineer · Product Owner · Founder
I build software, from architecture to launch,and turn unclear problems into systems that ship.
I am a senior software engineer who takes on the whole product, not just the code. Over twelve years, across enterprise systems and my own company, I have learned to take something from a rough idea through architecture, build, launch, and the number it has to move. Most hard problems are not really technical, so I handle all of it: engineering, product, AI, and growth.
Worked with
DIRECTVaccentureThe Simons GroupSingapore Government
AI Transformation
How I workAI that makes it past the demo.
Strategy · Workflows · Agents · Adoption
Engineering
See the workTwelve years shipping real software.
Architecture · Web · Mobile · Cloud
For founders
Get helpWhat to build. What to kill.
Ventures
View venturesWhat I’m building right now.
AISynq · InstinctGTM
Worked with
DHL · AT&T · DIRECTV · Accenture · Singapore Government
Engineering, consulting, and delivery work.
- 12+years building software
- 6organisations worked with
What I do
What I can help you with.
I move between code, product, AI, and growth without losing sight of the result you actually need.
Engineering & Product
Whole systems, not tickets. I take a product from architecture to launch, including the messy integrations most people avoid.
- Architecture
- Web & mobile
- Integrations
- Delivery
AI Transformation
Most AI stops working after the demo. I build the few ideas worth keeping into tools your team uses every day.
- Workflow diagnosis
- Agents & automation
- Pilots
- Adoption
Startups & Founders
I have built my own company and shipped for large enterprises. I help you decide what to build, what to drop, and what is slowing growth.
- Validation
- MVP scoping
- Growth constraints
- Founder systems
What I’m building
Ventures & operating work
I use my own ventures to test the same questions I help other founders answer.
Software productBuilding
InstinctGTM
An AI go-to-market tool that helps founders show up everywhere their buyers are.
- Role
- Founder
In closed beta. Still early, still building.
How I work
I work across the whole system.
Most hard problems are not what they look like. A product problem is often really an onboarding problem. An AI problem is often a broken process. So I do not start with the answer. I start from the result you want, work backwards to the one thing blocking it, and fix that, whether the fix is software, AI, or a clearer decision.
- 01
Find the real constraint
There is usually one thing holding back the result. I fix that, not the ten things that are more fun to work on.
- 02
Fix the process before adding AI
If you automate a broken process, you just get a faster broken process. Fix the process first. Sometimes that is the whole job.
- 03
Ship something you can measure
A slide deck changes nothing. The work has to go live, get used, and move a number we agreed on before we started.
My stack
Tools I build with.
The kit I reach for every day, including one I built myself.
- Claude CodeDaily driver for building
InstinctGTMMy own GTM engine- n8nWorkflow automation
OpenClawMain agent harness
HermesSecondary agent harness
Grok BotReal-time X and web signal
Writing
Things I have learned building software.
A few pieces worth reading, not a blog full of filler.
- 14 min readessay
How to become an AI-native software engineer without getting slower
A randomised trial found experienced developers were 19% slower with AI while believing they were 20% faster. This is what closes that gap, and the workflow that makes the speed real.
- 6 min readessay
Why AI transformation fails after the demo
The demo is the easy part. Most AI programmes stall in the gap between a working prototype and a system people rely on every day.
- 5 min readframework
Fix the process before you automate it
Automating a broken workflow just gives you a faster broken workflow. The cheapest improvement is usually removing a step, not adding a model.
Got something hard to build?
Send me the details. If I can help, I will tell you how. If I cannot, I will say so.